When it comes to physician reputation management, doctors and patients have differing opinions.
A recent poll from MedData Point says some 47 percent of patients assess a provider’s online status before scheduling an appointment. The problem is that about half of the doctors surveyed said they don’t actively manage their online reputation.
The clinicians who keep a watchful eye on their brands are those in their 30s, as compared with doctors in their 50s and 60s.
This infographic explains that of the proactive physicians on social media:
Some 20 percent analyze reviews and monitor feedback
Around 16 percent promote positive reviews
About 5 percent respond to comments on social media sites
Communicators, take a look at these stats. Are there better ways to manage online brands for your doctors and facilities?