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Poll: Doctors aren’t proactive with online reputation management

Most consumers use social media to research prospective physicians before becoming a patient. Still, research finds only a small number of providers manage their digital presence.
By Susan Young | Posted: April 29, 2016

When it comes to physician reputation management, doctors and patients have differing opinions.

A recent poll from MedData Point says some 47 percent of patients assess a provider’s online status before scheduling an appointment. The problem is that about half of the doctors surveyed said they don’t actively manage their online reputation.

[WANTED: Internal comms leaders for an exclusive roundtable forum.]

The clinicians who keep a watchful eye on their brands are those in their 30s, as compared with doctors in their 50s and 60s.

This infographic explains that of the proactive physicians on social media:

  • Some 20 percent analyze reviews and monitor feedback

  • Around 16 percent promote positive reviews

  • About 5 percent respond to comments on social media sites

Communicators, take a look at these stats. Are there better ways to manage online brands for your doctors and facilities?

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